PR, Marketing, Community
I've written more press releases than I'd care to count at this point, mainly for LucasArts (mid-2005 to mid-2007), Gazillion, Zen Studios, and Diablo creator David Brevik's Graybeard Games...with a dash of Marvel Games as well. My personal goal: don't make them boring. As a result, I made plenty of brick puns for LEGO Star Wars II and even got to mention Jabba's "gelatinous fat" to spice up a very techy release.
I was an Ewok on the internet. In an effort to hype Star Wars games such as Battlefront II and LEGO Star Wars II, I adopted the persona of Wicket the Ewok for a very popular ongoing blog on 1UP.com (RIP). I really enjoyed the storytelling aspect, such as an ongoing saga of Wicket having relationship difficulties and even a flame war with an anti-Ewok 1UP editor. There were numerous Q&A's with fans as well, plus exclusive interviews, screenshots and more.
I founded what is now @MarvelGames on Twitter out of a drive to interact with fans. There was no intended marketing use other than inherent goodwill.
I led all social media efforts at Gazillion, most notably for Marvel Heroes. This included pretty much every major platform (including occasional ad buys): Facebook, Twitter, Instagram...even dabbled in Pinterest and Snapchat. I prided myself in responding to everyone (who wasn't just trolling).
I have written so many PlayStation Blog posts, I have two profiles! One for Marvel, one for Zen Studios. Click on the name to read the entries. With Marvel, I made it a point to be very involved, and you'll see responses aplenty in the comments (with Zen, I never knew my password, so...).
CONVENTION PANEL APPEARANCES
I moderated the Marvel Games panel at San Diego Comic Con in 2009, 2010 and 2011, and sat down as a panelist in 2012 and 2013. I also spoke on the Marvel Games panel at New York Comic Con from 2011-2013, plus panels by Capcom and Gazillion (PAX Prime 2015, C2E2 2015).