PORTFOLIO
PR, Marketing, Community

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PR HIGHLIGHTS
  • Wrote dozens of press releases, many involving Star Wars, Marvel, and other premium IP. 
  • Secured a Game Informer cover for Star Wars: The Force Unleashed.
  • Secured top placement on sites like IGN, GameSpot, and ComicBook.com at various points for Marvel Heroes releases from Gazillion. 
  • Secured top placement on IGN for David Brevik's self-created game, It Lurks Below. 
  • Wrote feature stories on games like Thrillville and LEGO Star Wars II that were printed verbatim on GamesRadar and IGN, respectively. 
  • At Zen Studios, I rode the popularity of Marvel's Spider-Man and arranged for Insomniac Games to play Zen's Spider-Man Pinball FX table. Coverage included a PlayStation Blog post. 
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PRESS RELEASES
​I've written more press releases than I'd care to count at this point, mainly for LucasArts (mid-2005 to mid-2007), Gazillion, Zen Studios, and Diablo creator David Brevik's Graybeard Games...with a dash of Marvel Games as well. My personal goal: don't make them boring. As a result, I made plenty of brick puns for LEGO Star Wars II and even got to mention Jabba's "gelatinous fat" to spice up a very techy release. 
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COMMUNITY
I was an Ewok on the internet. In an effort to hype Star Wars games such as Battlefront II and LEGO Star Wars II, I adopted the persona of Wicket the Ewok for a very popular ongoing blog on 1UP.com (RIP). I really enjoyed the storytelling aspect, such as an ongoing saga of Wicket having relationship difficulties and even a flame war with an anti-Ewok 1UP editor. There were numerous Q&A's with fans as well, plus exclusive interviews, screenshots and more.

I have written so many PlayStation Blog posts, I have two profiles! One for Marvel, one for Zen Studios. Click on the name to read the entries. With Marvel, I made it a point to be very involved, and you'll see responses aplenty in the comments (with Zen, I never knew my password, so...).
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MARKETING HIGHLIGHTS
  • Trailer involvement:
    • As seen at the top of this page, I wrote and directed many trailers for Zen Studios.
    • I contributed to many for Marvel as well, especially Marvel vs. Capcom 3 ("Gaming's Greatest Crossover Continues!") and Marvel Pinball.
    • I even wrote the slogan ending the announcement trailer for LEGO Star Wars II ("May the Force build with you"). 
  • I have written or heavily edited the storefront copy for many games. For example: 
  • I copywrote the About section for ZenStudios.com.
  • As seen above, ​I presented the idea to promote Marvel vs. Capcom Origins by reinterpreting classic comic and game covers to reflect the contents of the game. A double-sided poster was produced featuring the Mega Man 2 and Infinity Gauntlet versions, which proved very popular with fans at PAX Prime 2012. 
  • My idea to celebrate 25 years of Star Wars games absolutely anchored the LucasArts booth at Star Wars Celebration IV in 2007, as Wired attested. I curated the entire exhibit and produced a video. We followed this up with a "25 Years of LucasArts" exhibit at San Diego Comic-Con as well, also my suggestion.
  • I've named several games: 
    • Marvel vs. Capcom 3: Fate of Two Worlds (the subtitle)
    • Marvel vs. Capcom Origins
    • Star Wars Pinball: Thrill of the Hunt (featuring The Mandalorian and Classic Collectibles, about collecting Star Wars toys)
    • Circus Electrique
    • Marvel Pinball: Vengeance and Virtue
    • Marvel Pinball: Avengers Chronicles
    • Traxion (canceled LucasArts game)
  • I've offered hundreds of bits of feedback to improve marketing materials for games, especially from my time at Marvel.
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CONVENTION PANEL APPEARANCES
​I moderated the Marvel Games panel at San Diego Comic Con in 2009, 2010 and 2011, and sat down as a panelist in 2012 and 2013. I also spoke on the Marvel Games panel at New York Comic Con from 2011-2013, plus panels by Capcom and Gazillion (PAX Prime 2015, C2E2 2015). ​

MUCH MORE COMING SOON! 

© 2014-2023 Christopher Michael Baker​