Simple Solutions to Brand Issues
Here are a couple of examples of brand-related issues that I could have simply let slide because they're "just videogame conceits." Certainly, you have no choice but to fall back on that in some instances (how else is anyone going to beat Hulk in a fighting game?), but I constantly challenged developers to always find a way. If they couldn't, I was there to help -- and the answer often lied in something as simple as a line of dialogue. Take these examples...

JUSTICE FOR JUGGERNAUT
Though many Marvel games had featured the Juggernaut prior to Shattered Dimensions, none had ever treated him properly -- in all cases, you pretty much just depleted his health bar like any other boss character. But as the saying goes, "NOTHING CAN STOP THE JUGGERNAUT!" -- and I was determined to make sure that character trait was finally represented accurately in a videogame. Unfortunately, the boss fight had already been designed, seemingly yet again a case of "beat him to a pulp" (though, to Beenox's credit, in the most interesting, epic way to date). Starting from scratch simply wasn't an option in order to ship the game on time. How to fix this?...
The answer: look both to the core of the character and the story conceits you have to work with. Shattered Dimensions' plot centered around retrieving magical shards of the Tablet of Order and Chaos across multiple parallel universes that, in most cases, powered up supervillains to be stronger than ever. But Juggernaut? He's already powered up by the Crimson Gem of Cyttorak...so what if his magical shard actually had an adverse effect, making him vulnerable?
That's the solution I presented, and no exhaustive gameplay revisions were necessary -- it's all explained away in one quick exchange spoken telepathically between Madame Web and Spider-Man:
Though many Marvel games had featured the Juggernaut prior to Shattered Dimensions, none had ever treated him properly -- in all cases, you pretty much just depleted his health bar like any other boss character. But as the saying goes, "NOTHING CAN STOP THE JUGGERNAUT!" -- and I was determined to make sure that character trait was finally represented accurately in a videogame. Unfortunately, the boss fight had already been designed, seemingly yet again a case of "beat him to a pulp" (though, to Beenox's credit, in the most interesting, epic way to date). Starting from scratch simply wasn't an option in order to ship the game on time. How to fix this?...
The answer: look both to the core of the character and the story conceits you have to work with. Shattered Dimensions' plot centered around retrieving magical shards of the Tablet of Order and Chaos across multiple parallel universes that, in most cases, powered up supervillains to be stronger than ever. But Juggernaut? He's already powered up by the Crimson Gem of Cyttorak...so what if his magical shard actually had an adverse effect, making him vulnerable?
That's the solution I presented, and no exhaustive gameplay revisions were necessary -- it's all explained away in one quick exchange spoken telepathically between Madame Web and Spider-Man:
- MADAME WEB: Fear not. The newfound power of the Tablet seems to be at odds with his Crimson Gem.
- SPIDER-MAN: So with great power comes great vulnerability? Hey, if that's the case, I'll take it.

ULTIMATE DEADPOOL VS. THE DEADPOOL PEOPLE WANT
On an even geekier note than the Juggernaut example, "Ultimate Deadpool" (as seen in this game) actually doesn't break the fourth wall and isn't funny -- the very thing fans want and expect when they hear the name. Knowing that in the comic Ultimate Deadpool -- SPOILER FOR A YEARS-OLD STORY -- appears to die but doesn't, I suggested the plot point that his apparent death knocked some screws loose and made him closer to the mainstream Deadpool everyone loves these days. It worked.
On an even geekier note than the Juggernaut example, "Ultimate Deadpool" (as seen in this game) actually doesn't break the fourth wall and isn't funny -- the very thing fans want and expect when they hear the name. Knowing that in the comic Ultimate Deadpool -- SPOILER FOR A YEARS-OLD STORY -- appears to die but doesn't, I suggested the plot point that his apparent death knocked some screws loose and made him closer to the mainstream Deadpool everyone loves these days. It worked.
Other Fun Tidbits
DEADPOOL'S EASTER EGG: I suggested (and wrote most of) the Easter egg to the right, which takes advantage of Deadpool's fourth-wall-breaking antics. You pause the game, he makes fun of you for it.
WRITING AND EDITING: As with much of the game (probably most notably the Electro level), I helped touch up some dialogue, most of which was quite strong to begin with. A couple personal favorites:
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